standards

I’ve spotted the first real SVC product announcement. At NAB, MainConcept, a DivX daughter, presented their SVC implementation. SVC is the new video coding extension to H.264 that doesn’t bring higher coding efficiency, but actually worsens it. I wrote about it earlier. The big benefit though is that you can decode parts of the bit stream in case you only need a smaller resolution picture. MainConcept writes “creating an SVC file only causes an approximate 10% file size increase compared to a regular H.264/AVC file”.

10% is a lot in video compression.

Here’s an interesting graph from Harmonic that I sometimes use in presentations. I often misplace it, so I figured I’d stick it here on this blog. That way I can always find it. The graph shows that video compressors are not all the same. They can be improved over time. This is an important fact for chip makers, since developing a complex chip these days often takes well over a year, and is then sold in the market for a year or so after. The longer you can keep your chip in the market, the more you will sell! If your chip includes a software programmable video subsystem, you can still take advantage of algorithmic improvements, just like Harmonic did, and deliver better video quality.