I’ve spotted the first real SVC product announcement. At NAB, MainConcept, a DivX daughter, presented their SVC implementation. SVC is the new video coding extension to H.264 that doesn’t bring higher coding efficiency, but actually worsens it. I wrote about it earlier. The big benefit though is that you can decode parts of the bit stream in case you only need a smaller resolution picture. MainConcept writes “creating an SVC file only causes an approximate 10% file size increase compared to a regular H.264/AVC file”.

10% is a lot in video compression.